The government agency made its Twitter debut Friday afternoon with a self-mocking tweet that brought the account 50,000 followers in under 50 minutes.
We can neither confirm nor deny that this is our first tweet.
-; CIA (@CIA) June 6, 2014
The tweet, which combined a sense of humor with brand awareness–two key components for a successful social media strategy!–was retweeted over 280,000 times and drew thousands of responses from other Twitter accounts. Entrepreneurs and business leaders were among those who tweeted back at the CIA with a few jokes of their own.
Box CEO (and Inc’s Entrepreneur of the Year) Aaron Levie:
Holy crap, the CIA’s social media intern needs a bonus. “@CIA: We can neither confirm nor deny that this is our first tweet.”
-; Aaron Levie (@levie) June 6, 2014
Jeremiah Owyang, founder of Crowd Companies Council:
For accuracy, we should change @cia twitter profile to say: “Followers: 524.7k, Following: Everybody”.
-; Jeremiah Owyang (@jowyang) June 8, 2014
Howard Fineman, editorial director of Huffington Post Media Group:
I followed @CIA today the moment it went live. But I think they were already following me.
-; Howard Fineman (@howardfineman) June 6, 2014
Billy Chasen, founder of Turntable.fm:
.@CIA welcome! Always remember to �-��-��-��-��-��-��-��-� and follow �-��-��-��-��-��-��-��-��-��-� he has amazing �-��-��-��-��-��-��-��-��-��-�
-; Billy Chasen (@billychasen) June 6, 2014
Dana Brunetti, president of Trigger Street Productions (and Kevin Spacey’s business partner):
The @CIA is acting like they’re new to Twitter. So cute.
-; Dana Brunetti (@DanaBrunetti) June 8, 2014
And then there were brands like Denny’s, which took advantage of the tweet’s popularity to do some social media promotion of their own.
We can neither confirm nor deny that @CIA is a fan of Denny’s. But we can assume.
-; Denny’s (@DennysDiner) June 6, 2014
Given that the @CIA has now reached nearly 600,000 followers in the span of three days, it might not be a bad idea to spy on the account. You might uncover a few social media tips.