4 social trends affecting the dynamics of learning in the workplace

Socialtrends
Many of us remember a time when Internet access was a privilege; now, however, access to the Internet is believed to be a basic human right by 83% of global users.

Access to a global network of information has become something we can’t live without. The Internet enables us to be more self-sufficient — and yet more dependent at the same time.

Smartphones are like security blankets, with 65% of digital natives reporting that they carry their devices from room to room with them. We feel safer knowing we have access at our fingertips to any information or people we need. We don’t need to know it all; our phone does.

In a Pew Research social networking study, 72% of adults online reported that they use social media. In fact, use of all social platforms has dramatically increased since 2012.

Technology has not only changed how we consume information, it’s also defining how we learn. Companies will need to rethink how their employees are taught new skills in light of the ideals of the changing workforce.

Here are a few trends transforming learning in the workplace.

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The SocialRank Index Shows Companies How They Stack Up On Social Media

Social media analytics startup SocialRank released a new tool earlier today called the SocialRank Index — aimed at tracking and aggregating the performance of the biggest brands in the world.

This seems like a natural evolution of SocialRank, which started out as a side projectfor identifying your “most valuable follower.” Not surprisingly, it expanded with new data points and filters, though the main buckets are still valuable, engaged, and “best” followers. (The last category being a combination of the other two.) It also developed features to show users the same data about their competitors.

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How Retailers Like Apple Mess With Our Senses to Boost Sales (Infographic)

The best ads and sales tactics — the ones that move us to get up, go out and buy something — are a feast for the senses. And that’s no accident. It’s a ploy, in every sense.

Retailers, and the marketers who promote them, are master manipulators. They toy with our delicate senses — smell, sight, hearing, taste and touch — to have their way with us, all the way to the checkout.

While sight is typically the strongest draw for consumers (specifically the sight of color, especially red), smell is also a powerful lure, a fact that’s not lost on brick-and-mortar retailers. For example, Bloomingdales pumps different scents into different sections of its department stores to enhance the shopping experience — and, more importantly, sales. The tropical scent of coconut wafts in its swimwear section, the gentle aroma of baby powder in infant wear and the sweet bouquet of lilac in lingerie.

Apple is more touchy-feely. The iconic computer giant displays sample products in clever, carefully plotted ways that tempt shoppers to reach out and play with them. Before each meticulously uncluttered Apple store opens, employees tilt Macbook screens open to a seductive perfect viewing angle of 70 degrees. It’s not a coincidence. It’s an effective sales tactic or Apple wouldn’t bother.

Meanwhile, studies show that offering customers a soft, cozy chair to kick back in can improve negotiations in ways that favor retailers. Comfort is key to establishing brand trust and brand trust often leads to sales.

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Daymond John on Mark Cuban and the Secrets of ‘Shark Tank’

Besides being a showcase for the next generation of tech gadgets, the International Consumer Electronics Show in Las Vegas is, in its way, a mass celebration of entrepreneurship. And no one there this week represents that spirit as well–or as stylishly–as Daymond John. The Fubu founder and co-star of Shark Tank was on hand to promote the newest products from Moguls Mobile, his line of cell phone accessories.

If the throng surrounding booth 6306 is any indication, he’s going to have little difficulty selling them.

In an exclusive interview with Inc. at CES, John–who also is working on a book called The Power of Broke (due out next year)–talked about his tips for finding a market for your product, his favorite Shark Tank pitches, and which of his fellow sharks is universally regarded as the craziest. (His answer will likely surprise you.) Here’s what he had to say about practically every subject under the Nevada sun.

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Twitter Plans To Increase Revenue With Ads On Publisher’s Apps

Twitter reportedly has a new advertising strategy – sell ads within third-party apps. According to the Wall Street Journal, the social media network revealed the new plan to expand advertising revenue during a presentation at CES.

“Advertisers and agency executives said that was a big focus of Twitter’s pitch during CES this week,” writes the WSJ. “The company wants to be able to eventually make the claim that it delivers the ‘largest daily audience online.’”

According to a person who spoke to the WSJ about the matter, “The social media company is planning to sell ads within streams of tweets on other publishers’ apps and websites.”

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Facebook Dumps Bing, Will Introduce Its Own Search Tool

It seems that Facebook quietly removed Bing as its primary search provider over the weekend, announcing plans to debut its own search tool on Monday, according to Reuters.

The report says that Facebook’s new search tool will give users the ability to filter through old comments and other information from friends.

Facebook has been building out its search products for a long time, using Bing as an extra layer to provide results beyond the Interest Graph in an effort to avoid letting rival Google into the system.

A Facebook spokesperson told Reuters: “We’re not currently showing web search results in Facebook Search because we’re focused on helping people find what’s been shared with them on Facebook. We continue to have a great partnership with Microsoft of lots of different areas.”

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Facebook revamps trending news to make it even more like Twitter

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Facebook’s Trending news section, which appears on the righthand side of each user’s news feed, is getting a refresh that will make it easier to find information and see different perspectives of the day’s most popular stories, including a Twitter-like live feed with user mentions.

The section is also coming to mobile devices for the first time, starting on Wednesday.

The social network first introduced Trending in January 2014 to give its users a look at the top stories of the day. Now the handy feature, which calls out about the top 10 most-shared news headlines at a given time, is making its way to mobile devices. By visiting the search bar on Android devices, users will be able to see a drop-down menu of the hot topics and stories circulating the site. (Facebook said it is working on an iOS update, too).

Adding the Trending section to mobile is a pretty big (and logical) move, but the company is also rolling out more ways to stay on top of news.

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