Effective communication is extremely important in business. Not only do we want to send clear marketing messages to our customers–and customers to be–but we need to make sure that we build and maintain clear lines of communication with the members of our team.
Although most every leader knows the importance of communication for the success of their organization, their people, and themselves, a surprising number of leaders fail in this vital skill. According to a recent survey by Manpower and DDI, only 10 percent of frontline leaders are effective at conveying performance expectations, and facilitating clear agreement on next steps.
This is a problem.
According to Dr. Loretta Malandro, founder and CEO of The Malandro Consulting Group, and author of the book Speak Up, Show Up, and Stand Out, becoming a powerful communicator is possible by following 9 commonsense, but essential rules.