SEE ALSO: The Apple Watch Is Poised to Wipe Out Fitness Trackers
The product — intended for more serious athletes, not necessarily casual health enthusiasts — is priced at $249 and will launch in early 2015, around the time we’re expecting to see the Apple Watch debut.
While Fitbit is stepping into “smarter” territories, co-founder and CEO James Park told Mashable the company doesn’t have any plans to launch a fully functional smartwatch of its own — at least not one that would compete with the likes of Samsung, Motorola and Apple.
The reason? He’s not sold on them.
“We still think that the smartwatch in general lacks a purpose in life and that is what is holding consumers back a little with adoption,” Park said.“We still think that the smartwatch in general lacks a purpose in life and that is what is holding consumers back a little with adoption,” Park said. “We think something like the Fitbit Surge that is focused on fitness with the top features of a smartwatch, like caller ID, is the best blending of both worlds.”This is a bold statement for a CEO who’s working in an evolving industry. Many experts believe the Apple Watch is poised to wipe out fitness trackers. Just like e-readers were, for the most part, replaced by the iPad and other tablets that could do the same thing, everything you might find embedded within a wristband fitness tracker will ultimately be possible with the Apple Watch. But smartwatches do even more: they typically let you check email, answer calls and even watch videos directly from the device.